Corporate Social Responsibility 2

In the same vein as last week, it’s about time I wrote about the work of my friend, Jake de Grazia. Jake started an innovative website called the Carrot Project.  The carrot project is a brand comparison tool. It's a website that helps people consume with a purpose, as the site puts it. The Carrot Project is a website that allows consumers to choose products such as toothpaste, sneakers and other such consumer products based upon the CSR level of the companies that produce them. 

For example, if I wanted to buy a tube of tooth paste, I can browse through all the different companies that produce toothpaste and make my decision to buy Crest vs Colgate based upon what the CSR levels of Proctor/Gamble vs Colgate-Palmolive.     

Currently, the website is gathering information about businesses and products. He is asking people to look at what his group has found, add to it, dispute it, and adjust it. Specifically, seeking help to figure out which businesses consumers should support and why. 

I think it is an amazing idea and truly has the power to shape and influence how consumers decide which products to buy.